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Paramount adopts HD DVD, kicks Blu-ray to the curb

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Paramount adopts HD DVD, kicks Blu-ray to the curb Empty Paramount adopts HD DVD, kicks Blu-ray to the curb

Mensagem  Gorogoro 21/8/2007, 09:14

http://arstechnica.com/news.ars/post/20070820-paramount-adopts-hd-dvd-kicks-blu-ray-to-the-curb.html
Paramount adopts HD DVD, kicks Blu-ray to the curb

By Ken Fisher | Published: August 20, 2007 - 12:17PM CT

Just when many observers are beginning to believe that Blu-ray has the next-gen HD format wars all wrapped up, Paramount throws us a major curveball. The studio has announced that it is abandoning Blu-ray in favor of HD DVD. Is a shake-up in the works?
Blu-ray backer claims it will displace DVD in three years
HD DVD, Blu-ray "Managed Copy" coming later this year
Dedicated HD DVD players outsell Blu-ray counterparts
Four formats on a single disc?

Both Paramount and DreamWorks Animation SKG today announced their backing of HD DVD, which will entail exclusive use of the HD DVD format. The decision will see movies from Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films available in standard definition DVD and HD DVD, exclusively.

What makes this decision so remarkable is the fact that Paramount was a fence straddler: the company has issued movies in both HD DVD and Blu-ray over the past several months, choosing to evaluate the market. Paramount says that its evaluation uncovered two benefits to HD DVD. First, the format is less expensive to produce, as we have touched on before. Second, Paramount described HD DVD as being superior owing to "market-ready technology."

In a statement, Brad Grey, Chairman and CEO of Paramount Pictures said, "Part of our vision is to aggressively extend our movies beyond the theater, and deliver the quality and features that appeal to our audience. I believe HD DVD is not only the affordable high quality choice for consumers, but also the smart choice for Paramount."

How smart of a choice it is remains to be seen, but it is noteworthy that Paramount-owned DreamWorks SKG will make an exception for Spielberg films. Paramount indicated that his works could be made available in either format, or both.

For the first half of 2007, Blu-ray discs have outsold their HD DVD counterparts by a two-to-one margin, according to figures released last week. Since the beginning of the year, consumers have snapped up 1.6 million Blu-ray discs, compared to 795,000 HD DVD discs. Since their launch last year, 1.5 million HD DVD discs and 2.2 million Blu-ray discs have been sold.

The neck-and-neck race also extends to the player market, where Blu-ray has a slight lead over HD DVD players, largely thanks to the popularity of the PlayStation 3.

Paramount came out in the early days as an exclusive HD DVD backer, but announced in late 2005 that they would swing both ways. At the time, the company cited the broad support enjoyed by Blu-ray, which continues to have the widest support from Hollywood. Minus Paramount, of course.

A copy of Paramount's press has been posted online.

Gorogoro
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Paramount adopts HD DVD, kicks Blu-ray to the curb Empty Re: Paramount adopts HD DVD, kicks Blu-ray to the curb

Mensagem  PJ 21/8/2007, 14:29

Faltou referir as verdadeiras razões.

"Paramount and DreamWorks Animation together will receive about $150 million in financial incentives for their commitment to HD DVD, according to two Viacom executives with knowledge of the deal but who asked not to be identified."

http://www.nytimes.com/2007/08/21/technology/21disney.html?_r=2&oref=slogin&oref=slogin

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Paramount adopts HD DVD, kicks Blu-ray to the curb Empty Re: Paramount adopts HD DVD, kicks Blu-ray to the curb

Mensagem  Gorogoro 21/8/2007, 15:04

LOL

Michael Bay anda a fazer birra! Deve ter a mania q já é importante :p

http://www.engadget.com/2007/08/21/michael-bay-responds-to-paramounts-abandonment-of-blu-ray-no-t/

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Mensagem  PJ 21/8/2007, 15:23

E tem toda a razão. Quem está mal na história são os estudios, que se venderam por dinheiro, sem se preocuparem com os consumidores.

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